Skip to main content

Business Network Solution - Trouble in MyTown: Behind the Scenes

Just before Christmas 2011, MyNetworkOne.com approached me to create a general animation, using GoAnimate, to promote their new Networking System that is set to launch in February 2012.

In just over a week on Youtube the animation has received more than 3500 views with many of those coming through sharing of the animation on Facebook. Which I think gives some food for thought on the value of utilizing animation to promote a business.

The completed animation is below...



My original first draft story board.
Click to see bigger version.
Story Boards

The process for creating this animation began with MyNetworkOne coming to me with a script outline and a very rough storyboard that still needed some fleshing out.

I took their ideas and created a rough draft story board (pictured right - click to enlarge). You'll notice this version ends with the MyNetworkOne Super Hero at the podium. Very different to the final animation.

Over the course several emails we brainstormed further ideas mostly for how the animation should end as the scenes leading up to the interior Town Hall scene were fairly clear right from the start.

Second draft of the story board.
Click to see larger version.
Rather than wait for the script to be finalized I knew there were certain characters and scenes I could make a start on so that MyNetworkOne could get a feel for how the animation would look. This I did in my second story board (pictured right - click to enlarge).

Notice in this story board I was originally using GoAnimate's Election 2012 character set for the two main characters (Lois and Kent).

MyNetworkOne was happy with these but in future animations they wanted Kent to wear different outfits depending on the situation. Something that can't be done with the Election 2012 characters - so we changed over to using Comedy World Theme characters which can have their outfits changed.

After creating this story board I started animating everything in GoAnimate. One of the good things about GoAnimate over other animation systems is that it is quite easy to change things on the fly as you animate them.

If you compare the final animation with the second draft story board you'll notice Kent and Lois' dialogue is completely different and there are two extra scenes; Lois at the podium and an extra spinning newspaper just before the end credits. These were all things that were changed or added as I showed the animation to MyNetworkOne during its creation.

Custom Flash

As much as possible I try to do everything with GoAnimate but there are some things GoAnimate just can't do at this stage. So in order of appearance...

Lightening storm: The lightening bolts you see flashing in the opening scenes are a custom flash storm that, if you watch carefully as the camera pans over the city, most of the businesses highlighted are hit by a bolt of lightening just before their little speech balloon appears.

Spinning Newspapers: Based on GoAnimate's own newspaper prop in the Comedy World Theme, I recreated it in flash, not only to make it spin but also so I could change all the content on the page easily and quickly. You'll notice each paper that spins into view has different headlines and photos.

Signage: The Town Hall's sign above the entrance and the first placard you see inside the Town Hall are both flash props... simply because GoAnimate cannot display its own text on an angle.

MyNetworkOne Toolbox: This was a simple flash prop created because that was MyNetworkOne's vision. Kent is handing Lois the 'tools' to solve the business networking problems in MyTown.

Audio

All the music is stock GoAnimate music library tracks. All the sound effects are sourced from SoundSnap via GoAnimate's studio interface.

MyNetworkOne supplied all the character and narrator voices, trying a few different people for Kent's part to get just the right voice. If you listen closely on the exterior Town Hall scene, that's my voice shouting out the protests.

Other details

If you watch closely there are other subtle details that anyone can incorporate into their GoAnimations that will help set them apart from the rest.

Parallax Movement in Animation: If you don't know what this is click the link on the left where Gopal Raju gives an excellent overview with many examples. In general terms, with animation, it's a technique to create a sense of depth as you move through a scene - such as the opening scene in my animation, as we descend through the clouds. I also use it in the opening scene of the Town Hall interior as Lois and Kent come into view.

Scene dressing and populating: I mainly do this in the exterior Town Hall scene. I could have just had the Town Hall as an image but the scene is made more interesting and realistic with the addition of people, including one walking towards the steps. You also see a car drive past in the foreground helping to create more depth in the scene as if the car is getting in the way of the camera.


I think that about covers everything of interest behind the scenes on this animation. I feel I tend to try that little bit harder for clients than I do with my own projects, often producing my best work. Trouble in MyTown is no exception to that feeling.

Comments

Popular posts from this blog

Inochi2D - Free Open Source 2D VTuber Avatar Rigging and Puppeteering Software (Part 1)

Inochi2D Creator - Free Open Source VTuber Software. If you've been looking for a way to live perform as a 2D cartoon avatar on camera, whether it be for a live stream or for pre-recorded content like educational videos, then VTuber software is a low cost (or even no cost) option worth looking into. In my previous post, How to Become a VTuber - 2D and 3D Software for Creating and Controlling Your Avatar , I took a brief look at the relatively new but completely free and open source Inochi2D  which I thought showed great potential for my own needs of creating a live performance character rig for my own TET Avatar that I use for all my promotional materials. While it is possible to live perform my character using Cartoon Animator itself, Reallusion's MotionLive2D capture system isn't great - with lip sync in particular. More importantly though, I can't exactly teach people how to use Cartoon Animator if I'm using Cartoon Animator to control my Avatar. What is Inochi2D

Wonder Unit Storyboarder - Free Storyboarding Software for People Who Can (or Can't) Draw

Wonder Unit Storyboarder.  As an independent and solo animator I'm always tempted to try and skip storyboarding my animated shorts because they're usually only single scene sketch comedy type jokes. As a result I have many unfinished projects that kind of petered out due to having no clear finishing line. Storyboarding your productions, no matter how small, gives you a step by step guide of every shot that needs to be completed (no planning shots as you animate). It also allows you to create an animatic that gives you a rough preview of the finished production. In short, you shouldn't skip storyboards as they, generally, increase the chance of the project being completed. Disclaimer - I'm Not a Fan of Storyboarder Upfront, Wonder Unit's Storyboarder  is not my preferred storyboarding software. However it's completely free, has a number of very compelling featu

Daz 3D Launches Daz AI Studio - AI Art Generation Made Easy?

Daz AI Studio uses 3D content to influence 2D text to image generations. B etter known for their completely free, 3D animation studio, Daz 3D have launched their own browser based, AI text to image generator, Daz AI Studio . All you need is a Daz 3D account to get started for free. Upgrade to a Premium plan for a small monthly fee for additional features.  At the time of writing Daz AI Studio is still in Beta so there are some features, yet to be released, that are standard on other dedicated AI image generator sites. While Daz AI Studio only produces 2D images, what makes it unique is that it has been trained on 3D content that helps guide the output. In particular you can select actual 3D character models as part of your settings and get fairly consistent images of that character every time. The About page suggests you'll also be able to select 3D environments and lighting settings to further influence your generations but these options were currently not available, as shown in t

Dollars Mocap: Full Body Webcam Motion Capture (Including Hands and Fingers) For iClone and Cartoon Animator

Even though I should be further away from the camera Dollars Mocap MONO still does a good job of  tracking my arms, hands and fingers. Ever since I wrote my series on becoming a VTuber , discovering it was possible to do full body motion capture, including hands and fingers, with just software and a webcam, I've been on the look out for any motion capture software that can bring that functionality to Cartoon Animator. Dollars Mocap is a low cost motion capture application with a free trial that I learned about through the YouTube Channel Digital Puppets  and their test video . It can record full body, upper body, arms and hands, and facial mocap from a live video source or pre-recorded video. Investigating further, I discovered not only does Dollars Mocap have a free iClone7, iClone8 character profile file download (look for it at the bottom of the main program download page), so you can use the saved motions with iClone8, they've also got a demo video for how to convert your

Prome AI Sketch Render Tool - Your Tradigital Clean Up and Colorist Artist for Character and Background Design

Random character head, Biro sketches drawn by TET (left). Render by PromeAI (right) using Prome's Sketch Render tool set to 'Comon:Cartoon, Render Mode: Outline'. W hile I don't do New Year Resolutions, one of my plans for the year ahead is to do more of my own art. Specifically character design drawn in an actual, physical sketchbook.  To that end, I have been spending the last half hour of most days drawing a page or two of random biro sketches in my sketchbook and posting the pages to my Instagram account  (this link will take you to one of my posts). These sketches are mostly practicing my skills because I don't really draw regularly anymore. Here is a tip, if you do this kind of sketching, and push yourself to keep doing it, you will see many drawings that could be taken further, even if you don't have anything they're suited for just at the moment. Which is where my second favorite AI Image Tool (after Leonardo.ai )  PromeAI comes into play. PromeAI

Moho 14 Released - Still the Best 2D Animation Software for Indy Animators on a Budget

Moho 14 Released. Regular readers know I am a Reallusion, Cartoon Animator advocate through and through. Hands down I would recommend Cartoon Animator 5 first over Lost Marble's Moho 14 to anyone who is just starting in 2D animation, is a team of one, or just needs to animate as quickly as possible. However, feature for feature, Moho is, arguably, the best 2D animation software for the rest of us who can't justify a Toon Boom Harmony , or Adobe Creative Cloud subscription (and even with their applications Moho is very competitive on features). You can get started with Moho Debut for just USD$59.99 which is a cut down version of Moho Pro but it still has the most essential features needed for 2D animation. While Moho Pro is a whopping USD$399.99 (Cartoon Animator, which only has one version, is just USD$149.00) upgrades to new version numbers come down to a quarter of the price at USD$99.00. Even though Reallusion just released features like Motion Pilot Puppet Animation and

Featured Artist: Zack Buchman, Furry Puppet Studio - Bringing Awesome Back to Puppetry

Straight Outta Oregon: Old Man Puppet Design. P uppetry is, perhaps, one of the original forms of character animation. In many ways we've come full circle with both 2D and 3D computer based animation making use of digital 'puppet rigs' in order to animate characters more efficiently and allowing computers to do more of the grunt work of 'tweening'. In this feature interview I take a look over the fence into modern, real world, puppet design and creation with Zack Buchman, the Creative Director and founder of Furry Puppet Studio , based in SoHo, New York. The studio, specializes in designing and fabricating custom puppets for the entertainment industry. TET: Hi Zack, tell me a little bit about Furry Puppet Studio? What does the studio do?  Zack Buchman. Creative Director and Founder Furry Puppet Studio. We design and produce custom puppets primarily for clients across various industries like television, advertising, and the music industry.  Alongside conceptualizing