PowToon - Upcoming Player in Budget Business Animation

GoAnimate isn't the only service that has noticed business presentation animations can be expensive and difficult to make without user friendly tools like GoAnimate's Studio. PowToon is a new online business presentation and animation service that almost anyone should be able to use.

The service is still in beta test at the moment and, not being a beta tester myself, I haven't had the opportunity to try it out so this article is what I've learnt from their promotional video embeded below.

The PowToon studio is kind of like Power Point with a lot more features and a library of pre-made animations. You create your presentation as a series of pages which you simply drag and drop your content to from the PowToon component library.

That's about as much as I know for the moment. It's got some interesting components like writing hands making it easy to create whiteboard style animations. The demonstration animations I've seen thus far are as good as any I've seen made by professional studios.

Since this is a product intended to solve the problem of expensive business presentation animations with a low cost alternative I'll be interested to see how PowToon's business model works so they can make money.

As an animation studio it doesn't appear to be quite as versatile as GoAnimate but it does seem more than capable for it's market. Will be watching to see how they deal with preventing all their animations from looking too similar in style.

PowToon's company blog, although new, contains some great articles and examples of presentations made using the software. One well worth a read is How we came to create the best presentation software on the planet. Without using the software that claim is debatable but it does look pretty darn good.

That said, no matter how good a piece of software is, there will always be a need for people who know how to use it well. That's where I come in. I'll be watching with interest - and maybe will add this into my animation for business services.

For more examples of presentations made with PowToon visit the PowToon Youtube Channel.

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Animation and Video Life

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