Skip to main content

You Want How Much!? Comparing the Cost of Business Animation

In my business of creating GoAnimate cartoons for commercial clients I get many inquiries about pricing. I'm pretty up front about my fees which, at the time of writing this, are as follows:

  • Any GoAnimate animation up to 2 minutes in length will cost US$297.00. Additional minutes will be charged at $99.00 per minute. 
  • The final HD quality video will include a commercial license fee of $79.00.

This is the bare minimum cost of creating an animation with GoAnimate. I also include a list of extras that may add to the cost:

  • Script development - if not providing a completed script.
  • Voices - if not using GoAnimate Text To Speech Voices or providing your own voices as MP3 files.
  • Custom image work including custom flash props, backgrounds and animation.

Where possible I try to do as much as I can with GoAnimate's existing content so as to avoid the need to create any custom props or animation.

So your minimum spend with my service is $376.00 for which you can get up to 2 minutes of animation.

Despite my prices I still get people reminding me they are on a very tight budget or asking for further discounts. Which I understand but I'm already undercharging for my service because of the perception that anyone could make quality animations with GoAnimate.

Which is true. If you have the time to learn the GoAnimate studio and some basic film making techniques, then you could make an animation of good quality... eventually. But why bother if you can pay someone like me, who's done all that learning for you and can make your animation right now?

What is my expertise with GoAnimate and knowledge of film making (which I've done courses in along with a lot of book reading on the subject) worth to you?

Time for a reality check.

GoAnimate animations may come with a lot of compromise when it comes to adapting it's pre animated characters to your project but I've seen a lot of fully customized animations (created in software such as Adobe CS5 and Toon Boom) that could have been done in GoAnimate just as effectively.

Hunting around the internet I've found some prices, for fully custom animations, from various studios which I've listed below.

Keep in mind I'm not saying these studios are over charging or not creating quality work (by all means check out their show reels and compare them to what GoAnimate can do). I'm just providing information for you to consider. Kudos to these studios for putting their prices online as most want you to ask for a quote.

  • One Whale - Cost on average $100 per second. ($12,000.00 for 2 minutes of animation).
    Australian based Business Animation Studio working with some high profile voice actors and former Disney Animators.
     
  • Mair Perkins Animation and Illustrations Ltd. - Cost up to 90 seconds of animation £650.00 ($1038.00).
    U.K. based Animation and Illustration studio creating animations for commercial clients. Founded by Animator and Illustrator Mair Perkins.
     
  • Rossiter and Co - Cost of 90 second animation  £1899.00 ($3032.00)
    U.K. based company specializing in video multi-media for business including animation.
     
  • Epipheo Studios - Cost of 90 second animation up to $15,000.00
    Based in the USA, Epipheo has become one of 'the' companies to have your business animation created by. Known for their simplistic animation style teamed with a quirky sense of humor.

When you look at those kinds of prices, $376.00 for up to 2 minutes (that's 120 seconds) of animation, you begin to realize just what a great price you're getting and just how much I'm already saving you by choosing to use my service.

Think of how many animations I could make for you for $15,000.00 with GoAnimate.

Comments

Post a Comment

Popular posts from this blog

Eric W. Schwartz: Cartoonist, Animator and Amiga Die Hard

American Cartoonist, Eric W. Schwartz, (whose unofficial Amiga Icon, Amy the Squirrel, is pictured on the July 92 edition of CU Amiga cover on the right) is my only real animation hero. Sure there are the big names like Disney, Chuck Jones, Tex Avery and even Preston Blair whose influences can all be seen in my own cartoons but Eric did what none of the others could. He showed that really great 2D computer animation was within my reach with little more than an Amiga Computer, a copy of Deluxe Paint and Moviesetter.

This was at a time when computer based animation was in its infancy (outside of computer game animation) and Flash was something that lights did.

There were many great Amiga artists but Eric was really the only one consistently making very funny, traditional style animations. His humor and drawing style is heavily influenced by classic Warner Brothers and Disney cartoons but he managed to build on this, creating something that was recognizably Eric's own style.

I've…

Review: CrazyTalk Animator 3 vs Moho Studio Pro 12

Reallusion's CrazyTalk Animator 3 or Smith Micro's Moho Studio Pro 12. Which of these 2D animation applications is right for you?

Regular readers of this blog will know I'm a strong supporter, and fairly proficient user of CrazyTalk Animator since version 1. It's a great piece of software for producing 2D animations from purchased content quickly and, with version 3, is easier than ever to create animations from your own art.

Lesser known is that I first purchased Moho Studio Pro 12 (then known as Anime Studio Pro 9) back in October of 2012 and have been upgrading it to the latest version ever since because I believed in it as an application for creating great 2D animation to TV quality standard. As such, it's a much more complex application than CTA3 that I only got around to learning properly late last year. I'm still in the process of blogging my progress.

Despite this I feel I've learned enough of Moho to compare it to CTA3 to help you determine which …

Voice All Your Own Animated Characters with Voice Changer

Voice Changer by AVSoft is real time voice manipulation software that can be used for a wide range of purposes including (according to their website); Voice-over and voice dubbing for audio/video clips, presentations, narrations, voice messages, voice mails, E-greeting cards, broadcasting, etc.; mimic the voice of any person, create animal sounds, change/replace/remove voices in songs, videos,etc.

I bought it for the specific purpose of changing my own voice, to extend my vocal range, for voicing characters in my own animations.
I was fortunate enough to get this software at a significant discount that made it difficult to refuse, given that I'd never tried it, or even heard of it before. I'm not sure if I would have bought it at the full price given that much of what it can do (for my needs) can also be done with the freeware audio program, Audacity.
Voice Changer is relatively easy to install and set up. Once installed simply change you default microphone to the installed AV…